It also alerts me to critical issues, such as crawl errors or manual penalties, which could impact my site’s performance. For a massive site that needs a huge audit, a dedicated crawling tool makes the task so much more manageable. The entire UI and all the workflows are built around having to manage thousands of pages at BHS Links once.
Google Analytics lets you set specific goals, like if you want people to sign up for something or buy a product. This is way more detailed than GSC’s search performance info and helps in understanding if your site is doing its job. Screaming Frog is known as an “SEO spider tool.” It “crawls” the pages on your website to look for technical issues that can hinder its rankings. With the free plan, it can crawl up to 500 URLs and inform you of broken links, duplicate pages, redirect errors and other common back-end SEO problems. With this tool, you can access all the best and premium SEO features for free. The only drawback is the inability to export data from the tool.
The Evolution of Search: 5 SEO Trends in 2024 and 2025 + New Data
Citation data can occasionally lag and may require manual checks, and some users might want more advanced analytics than what the platform currently offers. Still, for managing the local side of SEO, BrightLocal is hard to beat. Unlike broader SEO platforms, AccuRanker focuses purely on rank tracking. It doesn’t offer keyword research, site audits, or backlink tools, so you’ll likely use it alongside other SEO software. But for those who need fast, accurate keyword ranking data, it’s one of the top choices available. What sets Ahrefs apart is that keyword research is only one part of what it offers.
Marketers and researchers primarily use it to track how topics of interest evolve in search trends. Using my experience with marketing software, I tested and compared several of the top free SEO tools available. From there, I compiled my results into in-depth reviews to help you find the best software for your unique needs. I’m confident that you’ll discover your next free SEO tools in the list below. Use Search Intent in Explore by Keyword and Keyword Suggestions to understand what type of content searchers want and when in their search journey they are querying your target keywords.
Whether you’re a developer looking to integrate advanced content tools or a marketer wanting to save on generation costs, NEURONwriter offers unprecedented control. It has keyword research tool and competitor analysis feature allows you to compare your content against top-10 competitors. Beyond content creation, GrowthBar offers comprehensive keyword research with difficulty scores and revenue metrics. For teams, its collaboration features let writers, marketers, and editors work together efficiently, getting SEO-optimized content out the door faster than ever.
With the right data, you’ll be able to make more informed decisions and develop a campaign that speaks to and moves your target audience to action. More and more businesses are taking their products online and forming ecommerce stores. To make sure your products actually get seen by your target audience, though, you need to incorporate SEO best practices and strategies into your marketing campaign. I am constantly asked by clients ‘How do I rank higher on Google? ‘ and it can be difficult to explain all that goes into that. Moz Local helps us point to tangible improvements over time and benchmark success.
Small SEO Tools
- The AI tool automates content creation from ideation to optimization and publishing.
- According to data from the Content Marketing Institute and MarketingProfs, 78% of B2B marketing specialists use SEO research tools while working on their content.
- SEO tools automate repetitive tasks like keyword tracking or audit reporting, making it easier to manage complex sites.
Perhaps the most famous AI tool out there – with over 200 million weekly users – ChatGPT can be a great help in your SEO efforts. Here are additional lists of Google Analytics plugins and plugins to improve site speed. A newer SEO suite for WordPress, RankMath has 15 modules and provides SEO guidance using 30 different types of improvements. While this post isn’t a WordPress-specific list of plugins, it is worth mentioning a handful of key plugins worth considering. WordPress is a robust SEO-friendly CMS platform with numerous plugin options available to improve SEO. See your website’s SERPs for various keywords en mass with the Bulk Google Rank Checker.
GrowthBar is one of the easiest-to-use SEO tools on the market. They enable users to see millions of keyword results, your competition’s backlinks, and Google Ads data. SurferSEO provides a one-stop shop data experience for SEOs, making keyword research, website analysis, and competitor analysis easier and faster than ever. It also integrates with various software to provide deep insights into a website’s performance. Free SEO tools like these simplify the process of determining the best keywords for your website. So rather than going through several websites each day, you can use this one tool to save you a huge amount of time.
It also excels at backlink analysis, helping you discover link building opportunities by showing who links to your competitors and where your content could earn links. The platform tracks keyword rankings on Google and other major search engines, offering daily updates – or even on-demand refreshes. You can monitor performance across desktop and mobile, view historical trends, and see how SERP features (like featured snippets) impact visibility. The reporting interface is clean, visual, and easy to interpret, which makes it ideal for client work or internal reporting.
I can check the title tags and meta descriptions alongside that data in Screaming Frog to see if I can improve them. This lets me see not just technical SEO data, but also how users interact with my pages and how they perform in search—all in one place. Google Search Console (GSC) is a free alternative to SEO Gets.
