Download this on-page SEO checklist and check the boxes as you complete each task. Doing periodic audits and updates of your website’s content ensures that your pages are fresh. Search engines, like Google, love fresh and updated content that’s helpful. Optimizing your site for mobile is essential because more than 50% of the Internet’s traffic comes from mobile devices. Google even uses a mobile-first approach for indexing websites. In most cases, smaller companies will focus on long-tail keywords or keywords with three to four words.
Key On-Page SEO Elements for B2B Websites
This helps those searching for keywords used on your pages find your website easier in SERPs. Then look at your “Core Web Vitals Assessment” (on both “Mobile” and “Desktop”) to see whether you passed. Core Web Vitals are key speed metrics that can affect your user experience and Google rankings. Schema markup (a type of structured data) is code you add to your page’s HTML that “tells” Google more about the different types of data on your site.
Miscellaneous Meta Tags
It determines how well your website ranks for specific search queries, ultimately driving organic traffic and increasing conversions. By implementing responsive design, robot directives, and other technical elements like structured data and meta tags, you can tell Google (a robot itself) what your site is all about. Our approach targets users first because that’s what search engines reward. This chapter covers keyword research and other methods to determine what your audience is seeking. Meta descriptions appear in search results below the title tag.
Pricing options start from the Essential plan, which covers 10 websites and includes core features like website audit, competitor analysis, and keyword suggestions. This plan is solid for small to medium-sized projects and offers a good balance between functionality and cost. As you enter a domain, it quickly lists down all the broken links present on the website, along with different parameters. These include Referring pages, URL rating, External and Internal backlinks, and the date when the Ahrefs bot last crawled the target link. And, to further assist you, Ahrefs also exports the complete list in different file types, including Microsoft Excel, Open Office, and more. These are the factors that will truly affect your site’s rankability whereas the on page elements mentioned in this article, will help move the needle in the right direction.
On-page SEO focuses on optimizing factors within the website itself, such as content quality, keywords, and HTML tags. Off-page SEO, on the other hand, involves external factors like backlinks, social signals, and overall online presence. While on-page SEO is within your control, off-page SEO involves factors influenced by external sources. Review the final layout of your webpage and ensure your content is accessible across mobile and web browsers.
With the help of RevenueCloudFX’s extensive suite of marketing technology, our clients get more out of their campaigns. From in-depth campaign insights to actionable data, RevenueCloudFX empowers businesses to do more with their campaign data and accelerate their ROI. On-page SEO and off-page SEO already seem like a lot to take in, but it’s not the entire landscape of SEO. You will probably come across other types or subdisciplines of SEO, such as technical SEO, local SEO, multilingual SEO, etc. This is because the user can see the URL both in the address bar and on the SERPs. And based on that information, users a) can choose to click on some results over the others and b) know where they are on the website.
- When you link within your content, you guide your audience to another page on your site.
- With clear goals and checklists, you won’t get stuck on any of the site’s improvement stages.
- The goal of on-page SEO is to optimize a page’s content, formatting, and design to rank highly within the SERPs.
- Connect with WebFX to get a digital strategy for your business.
- This information is often displayed in the footer or header of a local business website, as well as on any “contact us” pages.
That’s why content is now a BIG part of any modern-day SEO strategy. And in this section we’ll show you the exact steps to creating the type of content that ranks well. Words you’d expect to use when talking about your target keyword. Specifically, you want to put your keyword at the front of your title tag whenever possible.
Unlock the power of advanced SEO tools and data-driven insights. In the past, on-page SEO has been synonymous with keyword use — and specifically, including a high-value keyword in several key locations on a website. Have you ever wondered why some websites appear at the first of SERPs? SEO Anomaly It’s all about page SEO, it’s an important ingredient for online visibility. With smart on page SEO strategies, we can easily rank our website at the top of the result pages.
